plungie
same sh*t different plunger
Duration
12 Weeks
Sep. - Nov. 2021
Roles
Design research
Industrial design
Brand identity
team
Danna Krouham
Jane Luca
Advisor
Hlynur Atlason
Asset
Presentation↗
Plungie is your personal companion getting the job done with style and hygiene with its self-cleaning mechanism.
content
One thing all human beings have in common is the biological need to eliminate bodily waste, and sometimes, these get stuck in the pipes. As of today, this experience is dirty, awkward, and highly stressful. Many cultures have a totem in their bathroom that will help them navigate this uncomfortable journey, the plunger, but couldn’t the experience be different? Better? More pleasurable?
Challange
As designers of things, we design products and experiences that yield better outcomes than what currently exists. We brand those products in a way that motivates consumers to integrate them into their lives. How can we implement positive change for the clogging experience?
outcome
Plungie is easy to use, easy to clean, and easy to store. With the push of a button, plungie releases a cartridge with a mixture of water and soap cleaning the inside and outside of the rubber suction cup. To be extra ready for the next time this happens, refill the cartridge from the top of the handle and leave plungie as a beautiful display in your bathroom. Plungie is made out of recyclable, reusable, and sustainable materials, having in mind that a single toilet plunger can last a few years in our bathroom.
Methodology
Why is this problem?
As sometimes necessary yet unpleasant, the clogging experience really sucks. The pushing and pulling multiple times leading to exhaustion and dirty water drips should have a happy ending.
research
Competitor analysis
Based on our research, we found out that a plunger is ugly, dirty, highly stressful but also necessary bathroom item
(in certain plumbing systems).
User experience survey
We conducted a survey to find out what is going on of their unclogging experience.
Branding
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